Know what you stand for

Professional advisers tell me that they don’t always feel rewarded for the responsibility and risk they take in the trustee role.   

If you don’t feel rewarded, you’re less likely to put in the effort required for the job.   

When you don’t put in the effort, the role defaults to a reactive process of playing catch-up and validating decisions that have already been made.   

The trust doesn’t get run as well as it should be.  The professional trustee is vulnerable.   

It’s not a good place to be.    

Unlocking commercial value in professional trustee services starts with positioning your services as a professional trustee.  

Positioning is about knowing what you stand for.   

When you know what you stand for, you value what you do.  

Without that understanding, it’s always going to be a tough slog as a professional trustee convincing others of the value you bring to the table.  

When you know what you stand for, it’s much easier to have the courageous conversations required to reset the terms of engagement, or to exit unrewarding or unprofitable trustee appointments.    

The first step is to know what you stand for.  

Trust good practice.

Lindsay